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Tuesday, June 09, 2015

More on the Apple Metaio Acquisition

In ReadWrite:  Comparison to other efforts about augmented reality at Microsoft and Google.   Metaio brings in a clear maturity in the space, with applications in retail and with automakers. Impressed with my conversations with them.  Have experimented with their smartphone navigation App.

" ... Metaio began as a project inside Volkswagen in 2003 to build a platform for augmented-reality experiences. It later spun out of the German automaker. One of the projects the firm has worked on in the past is a showroom app for Ferrari that lets users overlay various virtual graphics on top of the cars in front of them. ... " 

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