Nielsen Doubles Down on Neuro

Roger Dooley in Forbes.  Precisely the phrase I thought of when I read of Nielsen's acquisition of Innerscope Research.  At first surprised,  since more recent results have led to less credibility in neuromarketing methods.  But looking more closely at Innerscope, this integrates a number of less dramatic methods, like facial coding and other biometrics to their tool mix. So there will be some tools in their box when they come to visit or renew their contracts that must certainly be relevant.  Probably also brings clients to Nielsen.  Following.