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Sunday, June 21, 2015

An Example of Network Graph Analysis

From DSC, Visualize your Social Media Analytics  by Manoj Sharma

" ... Network Graph Analysis can be used to identify the most important participants based on their degree of interaction with other social media users for the topic of interest. Centrality in a graph can be used to identify the most vertices in a graph which translates into the most influential person in a social network.  .... 

For example, in the Twitter network graph (built using Python NetworkX and d3.js) shown here for @Walmart, we see a strong tweet connection with Huggies. Network graphs like the one above can be used to study interactions in social media which may lead to insights that can be useful in the real world. ... "   (click below for image enlargement)

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