Have been involved in a number of projects that were aimed at customizing response to consumers based on a technical segmentation or personalization. I agree that many of these attempts are poorly done. Look at some of my recent notes on the use of technical user modeling. Discussion in Retailwire.
" .. Consumers aren't too happy with the "personalized" offers and communications they're getting from retailers. A recent survey found only 22 percent of consumers believed the average retailer understands them as an individual. Why are retailers' personalization efforts getting such a low rating from consumers? ... "
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