Monday, April 20, 2015
Future Predicting Neurons
In Nature: Future predicting neurons. An odd idea, but poses an interesting thought. If we could tap the output of such a neuron, is it the prediction of what we would do under particular conditions? Is this akin to the fabled buy switch? Better than a questionnaire? But as we often find, the brain is never quite that simple. What is the link between the operation of neurons and a human decision? Somewhat too like the discovery of empathetic neurons, around which many stories were spun, but nothing practical I have seen as yet ...
Labels:
Empathy,
Future,
Neuromarketing
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