Resist False Big Data Promises

In Forbes via McCain:    Good points to consider before diving in.  In particular I emphasize asking how do the possibilities connect to real business decisions?  Have seen many projects started that do not first examine this carefully.  Include real decision makers and data architects early.  Good case studies are shown:  " ... Gartner recently predicted that “through 2017, 60% of big data projects will fail to go beyond piloting and experimentation and will be abandoned.” This reflects the difficulty of generating value from existing customer, operational and service data, let alone the reams of unstructured internal and external data generated from social media, mobile devices and online activity. ... "