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Monday, April 27, 2015

Gamification and Enterprise Engagement

Nicely done CW Piece:    " ... Can gamification solve enterprises' engagement problem?  Big data and other new technologies are fueling the use of gaming principles in the workplace  ....  Contrary to popular belief, gamification is not about turning everything into a game. Rather, it's essentially the application of game-design principles in non-game scenarios to solve a problem or engage an audience. "Gamification is really about thinking about what you want in terms of behaviors in the organization and creating incentives to reinforce that," said Janaki Kumar, head of Strategic Design Services for America in SAPs Design and Co-Innovation Center and co-author of the book,  Gamification at Work: Designing Engaging Business Software, by Janaki Mythily Kumar and Mario Herger. ..  Worth reading ..

Have given a number of talks on the subject   Our enterprise experimented with the idea.   This blog has covered that for years.  Also has some clear opportunity for data analytics and broader social crowd sourcing. See the tag below for more details.  Anyone have interest in collaborating, let me know.  franzdill Atsign Gmail.com

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