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Monday, April 27, 2015

Google Ads to Watch You

In Wired:

GOOGLE IS ABOUT to make ads on television work just like ads on the web. Through Google, advertisers will know how many times their ads were viewed. They’ll be able to target audiences based on location and viewing history. In other words, TV advertisers will have access to the same audience intel online advertisers take for granted. ... Finally, after all this time, your TV is going to know as much about you as your web browser. .... " 

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