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Tuesday, April 28, 2015

Kroger Buys most of Dunnhumby USA

In Cincinnati.com:    It will be interesting to see how this changes how Kroger utilizes analytical methodologies.

" .... The Kroger Co. said Monday it will buy much of dunnhumbyUSA from the United Kingdom-based analytics firm and create a new consumer insights subsidiary called 84.51°, effective immediately. The number is a reference to the longitude of the new subsidiary's location.

About 500 former dunnhumbyUSA workers – including more than 450 locally – will become employees of the independently operated Kroger unit and the retailer will occupy its newly constructed headquarters at Fifth and Race streets in Downtown.

Newly named 84.51 CEO Stuart Aitken said he hopes the new consumer insights arm of Kroger will continue to grow at the same rate or that it will speed up. .... "  

DunnHumby press release on the Kroger restructure.

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