Predicting Future Business

In the HBR:   Good overview of the nature of forecasting, including how Machine Learning will influence the future of doing a better job.  Several technology areas are covered.  And obviously:  " ... Clearly, the future is going to involve change much broader than the three areas that I’ve covered.  But whenever you’re trying to predict the future with any sort of certainty, the key is to identify and articulate the change, identify what services are no longer necessary or optimal for the new environment, and imagine how the world would need to be rebuilt to accommodate the new infrastructure. ... "