/* ---- Google Analytics Code Below */

Thursday, April 30, 2015

Micro Moments and Marketing

Via Google.  New idea to me.  The Micro Moment as describing how people use mobile.  By my observation, these are not always that 'micro'.   The concept is an interesting one.    How much are they changing the rules of marketing?

" .... Consumer behavior has changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.   Read more about this new mental model for marketing. .. As mobile has become an indispensable part of our daily lives, we're witnessing a fundamental change in the way people consume media. What used to be our predictable, daily sessions online have been replaced by many fragmented interactions that now occur instantaneously. Many of these moments have become quite routine as we check the time or text a friend. ... " 

No comments: