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Tuesday, April 14, 2015

Kroger and Omnichannel Balance

Feedback in general is always a key interest, it can exist at many levels and sources.  It still remains difficult thing to combine different kinds and levels of feedback.  This is becoming more interesting as social data is integrated into feedback results ...

How Kroger strives for the omnichannel balance 
Customer feedback is key in shaping a retailer's transition from traditional to omnichannel, said Shashank Saxena, Kroger's director of digital and e-commerce technology. He also advises retailers to keep up with big-picture trends, tweak business models as trends change and take great care when testing changes to core brands. ....   "

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