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Saturday, April 25, 2015

Convergence of Retail and Mobile

In Think with Google:
In this month's Creative Shortlist, John Boiler, founder of 72andSunny, spotlights digital campaigns from brands such as Target and Topman that are changing the way we shop. But as retail and mobile converge, he can't help but wonder whether this is a shopping apocalypse or an opportunity for a new kind of physical and virtual engagement.  ....

Talk to some retailers and they'll tell you the business is under siege. The proliferation of online platforms and shopping apps is keeping people glued to their screens. They're scanning for options and deals instead of shopping the aisles and discovering new things to put in their carts. Is this a retail apocalypse or is it an opportunity? .... 

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