Positioning the Five V's of Big Data

Bernard Marr on the 5 V's of big data.   A info visual that explains.  Two many V's I believe, but the points made are interesting.  All very useful considerations.  But lets try to keep these things simple.  Part of this is to correct the use of the 'Big' description, which gives the wrong impression. We could just call the whole thing analytics.  But its likely too late for that now.    (Volume, Velocity, Variety, Veracity, Value)