In CGT: Makes the argument that Amazon Dash creates an edge for major CPG brands. Still awaiting the invitation to see one:
" ... According to AdAge, Amazon hasn't said exactly how the model would work, but Dash could easily become a conduit for trade-promotion funds as brands bid for buttons, which would be like miniature end-caps in millions of homes.
"One of the key barriers for many consumers to participate in subscription models is the need to predict your usage," said a K-C spokesman. By participating in Dash, he said, "we are able to offer consumers greater control on when their next order of Cottonelle or Huggies will ship." ... "
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