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Tuesday, April 21, 2015

CGT on Amazon Dash

In CGT:  Makes the argument that Amazon Dash creates an edge for major CPG brands.  Still awaiting the invitation to see one:

" ... According to AdAge, Amazon hasn't said exactly how the model would work, but Dash could easily become a conduit for trade-promotion funds as brands bid for buttons, which would be like miniature end-caps in millions of homes.

"One of the key barriers for many consumers to participate in subscription models is the need to predict your usage," said a K-C spokesman. By participating in Dash, he said, "we are able to offer consumers greater control on when their next order of Cottonelle or Huggies will ship." ... " 

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