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Thursday, April 16, 2015

Ferrari Augmented Reality POS

Good example via Metaio:  Expanding showroom experience.  " ... Ferrari Australia commissioned developer ZSPACE to create an awesome showroom companion that overlays cinematic 3D animations right onto the vehicles themselves. Not only are the visuals extremely impressive – what is going on “under the hood” of the application is also at the cutting edge. By Making use of Metaio’s proprietary 3D tracking technology, the application render Hollywood-style visual effects onto the real-world vehicle in real-time. ,,, " 

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