Grocery Attracting Millennials

In MediaPost:

Creativity, engagement will help retailers attract millennials 
" ... Retailers should tap creativity and engagement to attract millennial shoppers, who will account for 80 million consumers and boast more than $200 billion in spending power by 2017, according to Advertising Age. Retailers should allow millennials to participate in marketing campaigns, offer solutions for on-the-go healthy meals and promote in-store events and other amenities to shape a unique customer experience, according to a report from Barkely.  ... "