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A classic reason for gamifying a task. In the news today:
The Airport Scanner game shows how you can get millions of people to
perform the luggage scanning task as a simple game. In a former role I worked on a related gamification problem. You can also use the game play to gather data about the real world process. That is a form of crowd sourcing to get enough data. And a form of virtual reality in its modeling of the real process. This is being done today
with this game by Duke University. Consider that if you model a job as a set of tasks in a business process, you could use a method like this to discover and selectively gamify included tasks. Even redesign tasks to minimize errors based on subtle patterns found in the data generated.
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