Turning a Boring Task into a Game

A classic reason for gamifying a task.  In the news today:  The Airport Scanner game shows how you can get millions of people to perform the luggage scanning task as a simple game.   In a former role I worked on a related gamification problem.  You can also use the game play to gather data about the real world process.  That is a form of crowd sourcing to get enough data.  And a form of virtual reality in its modeling of the real process.  This is being done today with this game by Duke University.   Consider that if you model a job as a set of tasks in a business process, you could use a method like this to discover and selectively gamify included tasks.  Even redesign tasks to minimize errors based on subtle patterns found in the data generated.