How can CPG Adapt

In CPG Matters,  new and interesting updates on the onrush of digital enterprise and implications for CPG:

6 ways CPG companies can adapt
The consumer packaged goods landscape has become complex, and having channel and digital strategies is essential, writes Strategy& partner Steffen Lauster. Success will include "the development of more effective product portfolios, the use of cutting-edge merchandising, and the flexibility to work with different retail formats, particularly online distributors. In short, manufacturers must find new ways to grow beyond the grocery channel," he writes ... "