At the Webinar today from Innovation Excellence by Julie Anixter on Big Data and New Product development, Kobi Gershoni and Tom Davenport highlighted the work done over the years by Procter & Gamble in driving analytics towards operational big data, and by using their Business Sphere and Data Cockpit models. These are ecosystems that provide a means towards a unified decision model. Linking analytics ever more closely to the decision process. Some excellent examples provided. Slides and recording here. Glad to have been a part of that analytics emphasis there over a number of years. The alumni of that effort continue to drive this ahead.
(Updated: See this startup, which is doing fundamental work about getting NPD data entered into the system and thus an excellent first step for a unified system )
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