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Monday, January 19, 2015

Kroger Digital Strategy to Save Customers Time and Money

More on Kroger Digital Strategy.    " ... Kroger keeps studying online shopping because 60 percent of all consumers consider trips to the grocery store their least favorite chore. Matt Thompson, Kroger's director of digital and e-commerce, says 20 percent of shoppers plan and prepare for shopping by going online before they go to the grocery store. He envisions a day not too far off when customers skip some store visits to instead have some items delivered to their home or ready for drive-through pickup. ... " 

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