Snapchat and Showrooming

Did a long hands-on look in the early days of showrooming.  See the tag below.  Now some approaches in Adage where stores could use the ephemeral message service Snapchat to control it. I have my doubts. " ... How Snapchat Can Help Retailers Kill 'Showrooming' ... Five Ways Brands Can Use Snapchat to Take Back Control of the Retail Experience ... "