Not a new thing, casinos have been doing it for years. The capability has been improving for some time. Now with cheaper hardware? What is more interesting is how the consumer might gesture back to truly interact with the system. Where Apple has patents. That was in The Minority Report. Also, once you are recognizing the face, can you extend the process to eye tracking? Both recognition and interaction will provide new forms of data. But is that intrusive? In Mashable:
" ... Microsoft hints at 'Minority Report'-style customer recognition for retailers ...
Imagine a store that knows about the outfit you just bought, and can tell you exactly which shoes will go with it. ....
Microsoft has teased the ability for retailers to employ its Kinect technology to identify customers through facial recognition, bringing the world one step closer to the weirdly prescient future displayed in the 2002 film Minority Report, which was based on a 1956 short story by Philip K. Dick. The introduction of such personalized retail has been viewed not only as a way to provide better service, but also as a dangerous entry into the personal lives of shoppers. ... "
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