Piece in Mediapost about how CPG companies are looking at advanced technologies. Some curious examples.
" ... Many brand marketers make the annual pilgrimage to CES in search of the next big thing. On Monday, a team from CPG giant Kimberly-Clark and its agency Mindshare saw what could well be the next smallest thing -- a promising new technology that operates at the molecular level, but has the potential to alter the entire world of consumer marketing.
“This is a relatively medium fat cheese,” Damian Goldring told the K-C team watching as he demonstrated SCiO, a handheld sensor capable of analyzing any form of physical matter simply by scanning it -- in this case, a platter of cheeses he had just purchased at a local supermarket here. ... "
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