Pizza Business Insights

In GigaOM:  Case study of the use of Splunk for mining business insight by Dominos.  Intrigued by the use of this new capability, especially for time domain, real time examples in marketing.  " ....  Domino’s can make more precise marketing decisions—for example, the company can determine where and when it may be more lucrative to run promotional campaigns and analyze the success of these campaigns as well as one-off promotions in real time.  ... "