Content Engineering and AI

Short piece by Omri Astel made me think about how ad content can be engineered based upon the audience.  Early steps have been taken in this direction.  For example, with Watson User Modeling. See this Description/Documentation.    And also some demonstrations.   We experimented with similar methods in the late 80s, managing the interactions of our brand equity.  Based on those early experiences, considerable progress has been made, but not yet to the level of what we would call intelligence.