Power of Dark Data

A favorite topic.  Though I see my definition is broader.  It is data that is not used.  Maybe that is not accessible, but even that we do not know about.   The Big Data solution proposed is often  Store it all! But that creates complexities as well.

" ... ‘Big data’ has become an industry buzzword amongst today’s business leaders. Corporate spending on infrastructure to capture and store diverse volumes of rapidly-changing data has risen significantly in recent years as organisations have scrambled to collect all of the consumer information they believe will help them stay ahead of the competition. However, it’s becoming clear that collecting data alone isn’t enough. Indeed, this year’s Gartner’s Hype Cycle Special Report cites big data as moving beyond the peak of inflated expectations – with businesses now beginning to see that data must not only be harvested and stored, but also analysed and mined efficiently for new insights if it is to be of any strategic value. However, with so much data now being collected, how do organisations know what is useful and what isn’t, and how does one make the insights actionable?  ... "