In the HBR: Very good piece on story telling in business. I have covered this here many times, including pointers to some of my colleagues that were experts, both internally and externally on this method. The idea has become hot of late, we practiced it for decades.
See colleague Paul Smith's: Lead With a Story. A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire ... And the storytelling tag below.
" ... We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade? ... "
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