Google Shopping Express and Retail Partnership Risk

Was unaware of this in particular, interesting points are made.   " ... Whether it is Amazon or Google, the retailer who decides to partner with one of these services has to think long and hard about the impact on their relationship with the consumer. During its "Amazon Rising" documentary, CNBC interviewed suppliers who used Amazon fulfillment services and complained Amazon cherry picked their best sellers to carry themselves. In the case of Google, without any store visit, does the consumer really think they are dealing with the retailer or buying from Google? Does the retailer risk losing the customer's loyalty? ... "