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Thursday, July 24, 2014

Digitizing Consumer Decision Journeys

In McKinsey: It's back to understanding the decision process.   " ... Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers—experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way. ... "  

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