In Retailwire: Short piece that takes the idea beyond the typical view of just buying product. The new consumer wants to be a:
- Supply chain manager: deciding where to buy, ship, pick up and return orders.
- Merchandise operations manager: considering ethical sourcing, price, delivery times and stock availability.
- Merchant: reselling used or unwanted items on the global market places like eBay and Amazon.
- Brand marketer: engaging on social networks, reviewing products and educating peer groups. .... "
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