Heard a description of Infrared Digital's method called Fusion: " ..... FUSION provides an analytic architecture where you can create a single analysis that includes your internal media, media partners, and enterprise systems, as well as CRM & insight providers, and ambient data.
The combination of data from “all” media channels with other internal and external sources of data will enable you to take queues from your customer’s behavior and the world around them to inform your promotional approach. ... "
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