In Research Mag: " ... 56% of consumer goods and retail business leaders cite data analytics as being important to their firm’s strategy, according to a recent survey.
This makes it the highest-ranked strategic area in the survey. The annual Global Top of Mind survey, run by Oxford Economics on behalf of The Consumer Goods Forum and KPMG International, gathered the views of 469 C-Suite and senior executives across 32 countries. ... "
Tuesday, July 22, 2014
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