Minds and Brands, Taking Off.

Piece on how a number of brands are using neuromarketing.  Nontechnical.  Some examples I had not heard of.  Nielson pitches its own acquisitions:

" ... To be sure, neuroscience adds a high-tech and high-touch spin to a sophisticated but very low-tech organ: the brain. "Neuromarketing offers a more robust picture of how consumers engage with marketing and product materials. It provides insights that otherwise aren't available," said Michael E. Smith, director of industry relations for the Consumer Neuroscience Branch at Nielson. Smith told CMO.com that he believes the concept is now in the "takeoff" phase and is on the way toward becoming "serious business." ... "