Saturday, July 19, 2014
Amazon Bundles Books
Amazon is Bundling. It has been talked about and tested for a while, and I received an offer yesterday. To pay a fixed monthly price for full online access to any number of a group of 600K books. It's called bundling, and similar to what Netflix does. Bundling can add the value to the seller of removing statistical purchase variation created my consumer behavior. Would like to see those analytics. At first when you read it, it sounds like you get access to the whole library, but no, not all publishers are participating, and like Netflix, what you would really like or need is often not included. And my interests are eclectic. Not participating for now.
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