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Tuesday, July 29, 2014

CGT Execs Admit Lack of Digital Knowledge

Based on a survey in CGT .  Not universally, but I would generally agree.  In particularly regarding digital innovation.

" ... The Consumer Goods Forum and KPMG International released the findings of their annual Global Top of Mind Survey, which polled nearly 500 C-suite and senior executives globally. Findings reveal how important the digital revolution will be over the next 12 months to consumer goods and retail companies – impacting everything from business growth and supply chain management to food safety, sustainability, and data security and privacy.

“This year’s research clearly shows how important digital strategy is to the modern consumer goods industry, as new technologies and new entrants to the market disrupt traditional consumption," says Peter Freedman, managing director of The Consumer Goods Forum. "Getting this strategy right and acquiring new digital skills will allow businesses to reach out to consumers in new ways, drive growth and enhance other important elements of their businesses; not least when it comes to ensuring a transparent and collaborative end-to-end value chain.” ... ' 

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