P&G's Changes in Spending

In AdAge:   A good detailed piece on P&G's moves in ad spending. " ... P&G's marketing spend is about one-third digital, CEO says  Procter & Gamble is directing as much as 35% of its marketing budget to digital media as the company tries to match customer presence online and on mobile devices, CEO A.G. Lafley said. Digital has been a faster way to reach customers and get their feedback, other executives added. P&G brands with a large digital concentration include Pampers, Secret and Old Spice. ... "