Bridging Divide Between Games and Brands

We looked at this very early on, but really want to see it work effectively.   I think there is also value for the added dimension of data from social games ... " ... Mobile games are touted as a prime platform for marketers  ... Games are a good complement to social networks on mobile devices and a prime opportunity for marketers, industries executives say. With $12 billion in mobile gaming revenue projected for next year, "mobile gaming has become a big deal very quickly. It took the video games business 10 years or more to get to that kind of size," said Facebook games lead Simon Whitcombe  ...  "