IKEA and Augmented Reality Catalog

See furniture in your own apartment using augmented reality in IKEA's 2014 catalog.  A good example of AR in mobile retail.  And its potential for using AR to insert the virtual to measure the physical.  " ... To take advantage of IKEA‘s augmented reality catalog, customers download a program through the Apple App Store or Google Play. The catalog is placed within the room the user wants to decorate, and the application senses and measures the booklet itself to create accurate images. Products then appear on your smartphone’s screen in the correct size and color. IKEA hopes their catalog will help to cut down in accidental purchases, or what they refer to as “square peg, round hole syndrome”. They estimate that seventy percent of people do not know the area of their homes, and fourteen percent have admitted to buying items that were the wrong dimensions for their rooms.... "