On Irrational Decision Making

In Neurorelay colleague Gemma Calvert speaks about the irrational idea of rational consumer decision making.   " ... The second Neuromarketing World Forum 2013 (Sao Paulo) gathered over 200 delegates from 22 diferent countries that share a passion for this field. Thanks to Neuromarketing Science & Business Association (NMSBA), this is the third video material of this year’s forum (first was Roger Dooley’s presentation on Neuromarketing applied to online marketing, and second was Rafał Ohme‘s presentation on How buying behavior is triggered by subtle sounds, gestures or images). ...  "  (Video at the link)