/* ---- Google Analytics Code Below */

Tuesday, August 13, 2013

How Online Rating Affects Judgment

From MIT:   " ... Views you can use? How online ratings affect your judgment ... Study: Positive comments create an illusory snowball effect, while negative responses get cancelled out. ... " .   This was also covered well in Paul Gillin's book: Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim  Reviewed here previously.

No comments: