Tuesday, August 13, 2013
How Online Rating Affects Judgment
From MIT: " ... Views you can use? How online ratings affect your judgment ... Study: Positive comments create an illusory snowball effect, while negative responses get cancelled out. ... " . This was also covered well in Paul Gillin's book: Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim Reviewed here previously.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment