Nice to see this happening. Especially taking this beyond the now dated approach of QR Codes. Note the mention of Blippar technology. Which they say is: " .... a revolution for traditional print and marketing offering the power to turn every single piece of print or physical branding in the real world into an instantaneous digital, interactive experience. ... "
" ... Procter & Gamble's CoverGirl is experimenting with several different ways to leverage mobile to activate its print advertising in magazine, including QR codes, augmented reality and shoppable ads.
In Allure’s September issue, CoverGirl included a QR code on a tearaway that leads to a listing of CoverGirl offers, and in the tablet version, CoverGirl integrated a shopping feature into its ads. In Vogue, on the other hand, CoverGirl used a complex augmented reality feature via Blippar technology. ... "
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