Design has recently been brought to my close attention. Tim Brown writes about his book in Linkedin: " ... In my book, Change By Design, I chronicle the end of Design with a capital “D” and the rise of “design thinking,” a more collaborative, human-centered approach that can be used to solve a broader range of challenges. Design thinking harnesses the power of teams to work on a wide range of complex problems in health care, education, global poverty, government — you name it. By taking this more expansive view of design, you’re able to have much greater impact. ... "
See also his Ideo blog, which has this and related posts.
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