Unilever Crowd Sourcing Shower Taking

Not too many details, but consumer goods giant is exploring crowdsourcing for future consumer need and product development.  Using the online package eYeka.  The work is to develop the next generation of showers.  " ... This universal daily ritual leaves you feeling relaxed, clean and fresh. Long showers are even more enjoyable, but they have a considerable environmental impact: showering uses a lot of water and requires a lot of energy to heat that water. So how could we enjoy showering while having a minimal impact on the planet and on our wallets? ... "