Social and Mobile Innovation

In Knowledge@Wharton:  New models are at play.  Note my recent piece that addresses increasing efficiency for innovation.  From a recent conference.  Noting that now the (mobile) consumer is now the boss.  " ... Most business leaders are by now aware that the growing use of mobile phones is changing the competitive landscape for all companies, no matter what the industry. The extent of those changes is greater than most appreciate, however. They include entirely new methods of designing products and completely revamped methods for selling them. They also involve a fundamentally reinvented relationship with customers: To be precise, the customers are now the boss. .. "