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Wednesday, August 14, 2013

Analytics on Location

In IEEE Computer Now:   None of this seems very new.  But there is certainly lots of new data to feed the methods.  " ... Companies have long been using analytics to make sense of the huge amount of data they collect from customers, marketing campaigns, suppliers, and other sources.

Businesses are always looking for ways to improve this process and are now beginning to do so by adding a new component: location-based data.

Location analytics adds geographic, demographic, economic, and similar types of information to the financial and other data that companies already collect. ,,,,, " 

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