Gamification White Paper

I had cause to download Bunchball's whitepaper on gamification (registration required).   Logically done,  as a non technical review of the underlying idea of using game dynamics in business.   Previously here on Bunchball, including Rajat Paharia's recent book on its relationship to the idea of loyalty.  " ... Gamification uses proven techniques from game design to satisfy your customers and engage them with your content, community or brand, while simultaneously driving meaningful value for your business ... "