McDonald's and Augmented Reality

A good description of how McDonald's is using mobile augmented reality for corporate sustainability PR and positioning in Europe using games.  Via Metaio. " ... The new augmented reality app, "McMission" McDonald's Germany, is a playful approach educate McDonald’s visitors and mobile users on the company's commitment to sustainability. Coinciding with the publishing of McDonald’s third Corporate Responsibility Report, the app is now available on Google Play and the iTunes App Store for download. Through four interactive mini-games, visitors learn about the societal and environmental initiatives in which McDonald's and its franchisees are involved.  ... "