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Monday, August 19, 2013

Cross Device Marketing

In Mobile Marketer:    Not unexpected.    " ... Cross-device advertising commands growing portion of media spend: report  ... Interest in cross-device campaigns is growing
One-third of digital media budgets will be allocated to cross-device campaigns this year, up from 24 percent last year and 19 percent in 2011, according to a new report from ValueClick Media and Greystripe .... " 

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