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Tuesday, April 10, 2012

ThinkVine Links with KBM Group

Press release.   A good example of analytic and knowledge management in key marketing applications:

"....  KBM Group, the global leader in knowledge-based marketing solutions, has entered a strategic partnership with ThinkVine, a marketing mix optimization software company. The agreement enhances KBM Group's customer engagement solutions and marketing mix optimization capabilities, extending its customer intelligence analysis in the areas of marketing mix modeling and actionable "what if" scenario planning across consumers, tactics and channels, including new, untried channels. The combined capabilities will enable KBM Group to help clients more relevantly engage with customers and improve marketing planning, sales and ROI in a time of evolving media.... "

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